In part two of an exclusive News One Now interview, host and managing editor Roland Martin spoke with Richelieu Dennis, founder and CEO of Shea Moisture parent company Sundial Brands, about the original intent of the ad posted on Shea Moisture’s Facebook page which sparked a social media frenzy on Monday. Dennis explained that the video, which depicts white women and a fair-skinned person of color, is one in a series of 24 videos that were planned to discuss the varying needs of hair-types and the products that could solve that. Dennis maintains the need to expand the brand to reach a larger consumer pool stems from the increasing competition the company is facing from national brands seeking market share and shelf space in the ethnic hair care market.
from http://baltimoretimes-online.com/news/2017/apr/27/shea-moisture-ceo-defend-need-expand-brand-share-d/
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