Tuesday, March 28, 2017

Under Armour has a Final Four team for the first time. Here's what that's significant.

Less than 1 percent of the 18.8 million brackets submitted on ESPN.com picked the University of South Carolina to make it to the Final Four, but Under Armour Inc. doesn’t mind. South Carolina’s appearance in the Final Four is not only the first in school history, but also the first for any Under Armour-sponsored school. The Baltimore sportswear maker provided gear, including jerseys and sneakers, to 12 teams in this year’s 68-team field, a record for the company. Having a team make it to the national…



from http://www.bizjournals.com/baltimore/news/2017/03/28/under-armour-has-a-final-four-team-for-the-first.html?ana=RSS%26s=article_search
via http://baltimorecheckbook.tumblr.com/post/158925541062

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