The University of South Florida has picked Adidas as the new apparel and footwear provider to the school’s athletic teams, switching after 10 years with Under Armour Inc. The Tampa university entered into an eight-year partnership with Adidas to provide footwear, apparel and accessories to USF varsity sports teams through the 2025-26 season. The agreement is worth at least $24 million, but cash incentives from Adidas throughout the contract could boost that to more than $30 million. The deal affects…
from https://www.bizjournals.com/baltimore/news/2017/12/06/usf-switching-under-armour-adidas.html?ana=RSS&s=article_search
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