Adidas, currently the hot company in the sportswear industry, announced last week its largest-ever investment in American college sports. It signed an apparel deal with the University of Louisville valued at $160 million over 10 years. But it’s certainly not the only big deal this year: Under Armour’s deal with UCLA, which totals $18.5 million for the 2017-18 school year, tops the list. It’s the first time in recent history that Baltimore-based Under Armour (NYSE: UAA) has hit the top slot. The…
from https://www.bizjournals.com/baltimore/news/2017/09/01/under-armours-deal-with-ucla-is-the-most-lucrative.html?ana=RSS%26s=article_search
via http://baltimorecheckbook.tumblr.com/post/164867135167
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