Under Armour Inc.’s newest advertising campaign boldly claims that “sports will change the world.” Launched during Thursday night’s college football kickoff game between Ohio State and Indiana, the Baltimore sportswear maker’s new marketing push called “#WEWILL,” follows up on its traditional “I Will” ads launched in 2013. The new 60-second spot features athletes from all across the sports world, including the Golden State Warriors’ Stephen Curry, the Carolina Panthers’ Cam Newton and the Washington…
from https://www.bizjournals.com/baltimore/news/2017/09/01/under-armour-debuts-we-will-marketing-campaign.html?ana=RSS%26s=article_search
via http://baltimorecheckbook.tumblr.com/post/164863581717
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