“It’s not just, ‘Here’s a television spot.’ It’s, 'What does your brand need to break through?’”
from https://www.bizjournals.com/baltimore/news/2017/08/21/5-minutes-with-nichole-baccala-co-president-tbc.html?ana=RSS%26s=article_search
via http://baltimorecheckbook.tumblr.com/post/164441519372
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