Friday, May 26, 2017

Curves franchiser to launch weight-loss chain that's antithesis of 'Biggest Loser'

When the hit NBC show “The Biggest Loser” helped contestants shed hundreds of pounds, it did it using traditional approaches — reducing calories and ramping up exercise. And, as studies later found, most of the people ended up gaining the weight back. “Sure, they dropped weight. But they dropped muscle as well and they destroyed their metabolism,” said David Ramadan, a former Virginia delegate who franchised more than 50 Curves Fitness women’s-only gyms in the Middle East. Now, Ramadan is building…



from http://www.bizjournals.com/baltimore/news/2017/05/26/formeurves-franchisee-to-launch-weight-loss-chain.html?ana=RSS%26s=article_search
via http://baltimorecheckbook.tumblr.com/post/161095108207

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