Under Armour deepened its presence in Portland, Oregon, in large part to up its footwear-design game. It hasn’t been Under Armour’s strong suit. The company’s focus has long been on performance shoes. Think high-end running and basketball shoes worn by athletes who are most concerned about performance. Sales of performance shoes, however, are not what’s driving industry sales. That title goes to casual, more fashion-forward shoes that fall into the sportswear category. Under Armour hopes to gain…
from https://www.bizjournals.com/baltimore/news/2017/09/15/under-armour-wants-to-up-its-sneaker-game-do.html?ana=RSS%26s=article_search
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