Under Armour has shown its willing to pay top-dollar to get its name in the national spotlight. It currently has five of the 20 most lucrative deals with college athletics programs. Although it still trails Nike Inc. in terms of money spent on outfitting college teams, Under Armour has the second largest deal with any school — $11 million with the University of Wisconsin. Since 2013, the Business Journal has maintained a database of NCAA deals with sportswear companies. Each of the last three…
from http://www.bizjournals.com/baltimore/news/2016/09/06/exclusive-exclusive-under-armour-has-five-of-the.html?ana=RSS%26s=article_search
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