The Maryland Health Benefit Exchange is aiming to improve the uninsured rate across the state with a new advertising and marketing strategy, mobile app and updated website. Open enrollment for the state’s health insurance marketplace, Maryland Health Connection, begins Nov. 1. for 2017. Betsy Charlow, deputy director of marketing and web strategies, said the organization is tailoring its marketing efforts to target a younger audience, namely 18- to 30-year-olds, as well as African-Americans and…
from http://www.bizjournals.com/baltimore/news/2016/09/30/as-open-enrollment-nears-maryland-health-exchanges.html?ana=RSS%26s=article_search
via http://baltimorecheckbook.tumblr.com/post/151141842767
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