The idea for male-oriented laundry products came came about in college, when the Frey brothers started buying detergent and doing their own laundry. The products come in scents like “cedarwood, oakmoss and amber.”
from https://www.bizjournals.com/baltimore/news/2018/05/08/local-startup-heads-to-california-to-grow-mens.html?ana=RSS&s=article_search
via http://baltimorecheckbook.tumblr.com/post/173701769842
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