Tuesday, February 13, 2018

How Under Armour plans 'to be a quiet company and a loud brand' in 2018

As Under Armour Inc. shares soared 15 percent Tuesday, executives say they are happy with the sportswear maker’s progress in the fourth quarter and looking to continue rebounding in 2018. CEO Kevin Plank described 2017 — a year when Baltimore-based Under Armour’s stock price fell more than 45 percent — as a tough year. But with a renewed focus on product development, cutting costs and improving inventory and operating margins, he said Under Armour is becoming a more “operationally disciplined…



from https://www.bizjournals.com/baltimore/news/2018/02/13/under-armour-ceo-kevin-plank-2018-strategy-sales.html?ana=RSS&s=article_search
via http://baltimorecheckbook.tumblr.com/post/170842945792

No comments:

Post a Comment