For a lot of food and beverage makers, a lot of their marketing focuses around packaging and messaging. At this point in the company’s life cycle, everyone knows what Coca-Cola tastes like. For Mobtown Fermentation, they are mainly concerned about education. While the average consumer knows what to expect when they drink a Sprite, most people have no idea what kombucha is. That’s why Lutherville-based Mobtown Fermentation, which produces the brand Wild Kombucha, needs to educate its customers…
from https://www.bizjournals.com/baltimore/news/2017/11/20/podcast-meet-the-kombucha-brewer-that-is-ready-to.html?ana=RSS%26s=article_search
via http://baltimorecheckbook.tumblr.com/post/167696552972
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