Under Armour Inc. unveiled a new marketing campaign featuring Dwayne “The Rock” Johnson and a host of other athletes Thursday as the sportswear maker launched its spring and summer collection of training gear. The “Will Finds a Way” campaign features videos showing how Johnson and eight other athletes overcame challenges to achieve success. Baltimore-based Under Armour (NYSE: UAA) is using the campaign to promote new training apparel, including shoes, shorts, shirts and jackets. A spokeswoman said…
from https://www.bizjournals.com/baltimore/news/2018/04/19/the-rock-under-armour-will-finds-a-way-campaign.html?ana=RSS&s=article_search
via http://baltimorecheckbook.tumblr.com/post/173098915712
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