In a move believed to be unprecedented in major sports, the Baltimore Orioles will offer free admission to Orioles Park at Camden Yards to any child age nine and younger all season, part of a larger youth outreach program the club is developing. The effort arrives as teams and properties across sports wrestle with how best to attract youth audiences. The issue has been particularly thorny in baseball, which has seen its average TV audience rise to 57 years old, according to data from research…
from https://www.bizjournals.com/baltimore/news/2018/03/12/orioles-bold-bet-offers-youth-free-admission.html?ana=RSS&s=article_search
via http://baltimorecheckbook.tumblr.com/post/171797727742
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