Monday, July 11, 2016

Will Andy Murray's victory at Wimbledon be a boon to Under Armour's tennis sales?

Andy Murray broke a string of championship losses for Under Armour Inc. athletes Sunday when he won his second Wimbledon title, but one analyst says the victory means little for the sportswear maker’s sales. Murray’s win over Milos Raonic resulted in the first Grand Slam championship for an Under Armour tennis endorser, and the visibility helped the Baltimore sportswear maker get its product in front of more sports fans across the world. Growing internationally has been a big focus of Under Armour…



from http://www.bizjournals.com/baltimore/news/2016/07/11/will-andy-murrays-victory-at-wimbledon-be-a-boon.html?ana=RSS%26s=article_search
via http://baltimorecheckbook.tumblr.com/post/147247886867

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