Medifast Inc. hopes to continue its transformation from a weight-loss company to a lifestyle company after unveiling a new brand and 13 new products for its Take Shape For Life division. Owings Mills-based Medifast (NYSE: MED) announced its new brand, OPTAVIA, at a convention last week in Austin. The new products are the first ones exclusive to the direct-selling Take Shape For Life business unit. It is the company’s largest unit, accounting for 78 percent of all first quarter revenue. The new…
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