Under Armour Inc. will unveil a landmark footwear and apparel deal with UCLA on Tuesday that will be the most lucrative in college sports, according to industry sources. The Bruins’ new deal in annual cash, signing bonus and gear is expected to surpass the massive 15-year, $252M deal Ohio State signed with Nike in January. By summer 2017, Baltimore-based Under Armour (NYSE: UA) will replace Adidas, which has held UCLA’s apparel and footwear rights since 1999. Sources said that, as part of…
from http://www.bizjournals.com/baltimore/news/2016/05/24/under-armour-ucla-inkrichest-deal-in-college.html?ana=RSS%26s=article_search
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