Under Armour Inc. made a splash in October when the sportswear maker signed NBA star Joel Embiid and a couple of rookies to endorsement deals as basketball season began. The signings were significant for a several reasons. For one, Embiid is a top NBA player joining forces with Baltimore-based Under Armour as the brand looks to gain momentum in the highly competitive basketball footwear market. The moves also showed that Under Armour still wants to be in the conversation when top athletes become…
from https://www.bizjournals.com/baltimore/news/2018/11/13/endorsement-watch-under-armour-athletes.html?ana=RSS&s=article_search
via http://baltimorecheckbook.tumblr.com/post/180070005562
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