Tuesday, September 25, 2018

Dumping 'Donuts': Dunkin' announces name change

Dunkin’ is throwing away the ‘Donuts.’ Dunkin’ Brands Group Inc. (Nasdaq: DNKN) announced Tuesday that it will officially change the chain’s name from “Dunkin’ Donuts” to simply “Dunkin.’” The change will be effective January 2019, and will be reflected on all packaging, as well as the company’s advertising and website. All new and remodeled stores in the U.S. will use the new 'Dunkin’ logo on interior and exterior signage. The decision comes after Canton, Massachusetts-based Dunkin’ Brands tested…



from https://www.bizjournals.com/baltimore/news/2018/09/25/dumping-donuts-dunkin-announces-name-change.html?ana=RSS&s=article_search
via http://baltimorecheckbook.tumblr.com/post/178453870362

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