Prepare yourself for a heavy new dose of Brad Bellflower and the “apartmenternet.” CoStar Group Inc. (NASDAQ: CSGP) plans to launch a $250 million ad campaign for Apartments.com with actor Jeff Goldblum reprising his role as Bellflower in a bid to drive more traffic to its multifamily rental website. The Washington, D.C.-based commercial real estate technology data firm is upping its marketing spend on the ad campaign, developed by California-based ad agency RPA, by about $100 million. That means…
from https://www.bizjournals.com/baltimore/news/2020/02/27/get-ready-for-lots-more-jeff-goldblum-as-costar.html?ana=RSS&s=article_search
via https://baltimorecheckbook.tumblr.com/post/611130114244296704
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