Under Armour Inc. launched a new and highly anticipated campaign as the sportswear maker begins its next chapter under the leadership of a new CEO. The “Protect this House” ad campaign helped Under Armour rise to national prominence 15 years ago. Now Baltimore-based Under Armour (NYSE: UAA) is trying to motivate athletes around the world with a message of perseverance and overcoming adversity with a new slogan: “The only way is through.” Under Armour unveiled the new campaign to athletes, trainers,…
from https://www.bizjournals.com/baltimore/news/2020/01/14/under-armour-kicks-off-first-marketing-campaign.html?ana=RSS&s=article_search
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