In a highly-anticipated Monday morning release, Truist — the entity created by the merger of SunTrust and BB&T — unveiled its logo, symbolizing the concept of a true merger of equals. For example, the color is a deep purple, merging BB&T’s burgundy with SunTrust’s blue. “It’s game day for us,” said Susan Somersille Johnson, chief marketing officer for Truist, who formerly held that position with SunTrust. “It’s not what you would expect from a bank.” Truist, which is now the…
from https://www.bizjournals.com/baltimore/news/2020/01/13/truist-purple-visual-identity-and-logo-unveiled.html?ana=RSS&s=article_search
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