McCormick & Co. Inc. is partnering with Buzzfeed on a new line of seasoning blends and launching a new “Flavor Maker” app as the company looks to drive growth by focusing on younger generations of consumers. CEO Lawrence Kurzius outlined a plan for building the “McCormick of the future” Wednesday at the Consumer Analyst Group of New York investor conference in Boca Raton, Florida. Hunt Valley-based McCormick is already in a great spot coming off a year in which it reported record sales, he said.…
from https://www.bizjournals.com/baltimore/news/2019/02/21/mccormick-partners-with-buzzfeed-in-effort-to.html?ana=RSS&s=article_search
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