Colleges often justify the hefty costs and baggage of a big-time football program by highlighting the branding boost that comes with a competitive team. What most of these nonprofit institutions fail to mention is just how profitable the pigskin can be. Football generated roughly $4.64 billion in operating profits for U.S. colleges last year, according to a Business Journals analysis of financial data submitted by some 885 institutions with school-sponsored teams. Those numbers equate to an an average…
from https://www.bizjournals.com/baltimore/news/2018/10/15/what-university-of-maryland-can-learn-from-notre.html?ana=RSS&s=article_search
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