Monday, February 4, 2019

Super Bowl 53: Ranking the best, worst commercials as advertisers move away from old approaches

This was the year of question marks for advertisers. Yes, we had the questions of male cheerleaders vs. female cheerleaders, to kneel or not to kneel, and should you make a political statement with your Super Bowl ad or not? However, the biggest question of all was why are fewer and fewer people tuning into the Super Bowl? Last year was the lowest-rated Super Bowl game since 2009 and only 33 percent of Americans said they were very likely to watch the Big Game this year. This is a disturbing trend…



from https://www.bizjournals.com/baltimore/news/2019/02/04/super-bowl-53-ranking-the-best-worst-commercialsas.html?ana=RSS&s=article_search
via http://baltimorecheckbook.tumblr.com/post/182551752777

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