A few months after refreshing its logo, Bank of America Corp. (NYSE: BAC) is once again making changes to its overall branding strategy. The bank (NYSE: BAC) plans to drop the Merrill Lynch name from several lines of business. Merrill (just Merrill) will become the sub-brand for BofA’s investment and wealth-management services. Merrill Edge Self-Directed, Merrill Guided Investing, Merrill Lynch Wealth Management and Merrill Private Wealth Management will also transition to the sub-brand. U.S. Trust,…
from https://www.bizjournals.com/baltimore/news/2019/02/26/a-lot-less-merrill-lynch-in-bank-of-americas-new.html?ana=RSS&s=article_search
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