Baltimore Checkbook: One year later, Lidl’s U.S. expansion has fallen short

Thursday, July 5, 2018

One year later, Lidl’s U.S. expansion has fallen short

A year ago, the grocery world was abuzz as German deep-discounter Lidl began opening its first U.S. stores on the way to what was expected to be 100 in a year and more after that. Its growth plans left many wondering how established supermarket operators would respond. Now, a year later, the talk about Lidl has quieted to a whisper and the operator, which has its U.S. headquarters in Arlington, Va., has just 53 U.S. stores. That’s a far cry from the hype last summer as Lidl opened its first…