Friday, November 2, 2018

Southwest Airlines brand image repaired (for now) in wake of fatal flight

Good news — at least for the moment — for Southwest Airlines. According to new data from London, England-based market research firm YouGov, the low-fare behemoth has weathered the brand image hit it took in the immediate wake of an in-flight accident over Philadelphia in April. A detached fan blade caused an engine on a Southwest Boeing 737 to explode. Shrapnel from the explosion punctured the plane’s fuselage, causing a sudden cabin depressurization that fatally sucked one passenger out…



from https://www.bizjournals.com/baltimore/news/2018/11/02/southwest-airlines-brand-image-repaired-for-now-in.html?ana=RSS&s=article_search
via http://baltimorecheckbook.tumblr.com/post/179686550687

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