Bank of America Corp. is refreshing its logo for the first time since 1998. The new logo features clean lines with more spacing between the all-capital letters. Also noticeable is the deepened blue hue in the red-and-blue color scheme. The logo has a more modern look to it but does not stray from the iconic Flagscape design. Meredith Verdone, chief marketing officer at BofA, says the logo refresh is happening in tandem with a new marketing campaign that officially began this month. The campaign…
from https://www.bizjournals.com/baltimore/news/2018/11/20/bank-of-america-cmo-talks-logo-change-new.html?ana=RSS&s=article_search
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