As Under Armour Inc. continues its quest to grab a piece of Nike’s dominant market share in basketball, another — unlikely — player is emerging: Puma. Ahead of Thursday night’s NBA Draft, Puma is making a splash in the hotly competitive space with the launch of a basketball division. The Germany-based company signed endorsement deals with a trio of potential first-round picks, a lifetime deal with NBA Hall of Famer Walt “Clyde” Frazier, and named rap superstar Jay-Z to a lead role in the basketball…
from https://www.bizjournals.com/baltimore/news/2018/06/20/what-pumas-splash-into-basketball-means-for-under.html?ana=RSS&s=article_search
via http://baltimorecheckbook.tumblr.com/post/175074097442
No comments:
Post a Comment