Minor League Baseball is launching one of the biggest business initiatives in the organization’s history — and the Bowie Baysox are directly involved. The property today is revealing the on-field identities of 33 teams that will be participating in MiLB’s new Copa de la Diversión, a 165-game event series targeting Hispanic fans. Each of the participating clubs worked with representatives of the local market’s Hispanic community to create culturally relevant on-field personas intended to…
from https://www.bizjournals.com/baltimore/news/2018/03/20/bowie-baysoxadopt-new-name-for-event-series.html?ana=RSS&s=article_search
via http://baltimorecheckbook.tumblr.com/post/172072071022
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