Under Armour Inc. and Texas Tech University have agreed to a four-year sponsorship extension worth at least $12.9 million. Texas Tech’s Board of Regents approved the extension on May 14, ensuring the Red Raiders will continue to be outfitted by Baltimore-based Under Armour. The previous sponsorship agreement was set to expire on June 30. The deal comes as the sportswear maker has been shedding costs to weather the impact of the Covid-19 pandemic. It also remains to be seen whether there will even…
from https://www.bizjournals.com/baltimore/news/2020/06/25/texas-tech-extends-sponsorship-with-under-armour.html?ana=RSS&s=article_search
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