Baltimore Checkbook: Under Armour’s first Boston store is a pantheon to sport, pecs and Tom Brady

Thursday, November 3, 2016

Under Armour’s first Boston store is a pantheon to sport, pecs and Tom Brady

At Under Armour’s new Boston store, a “What’s the Record” booth allows patrons to compare their jumping abilities with athletic greats using digital technology — and a trampoline. A giant bust of a male torso with rippling pectoral and abdominal muscles shows off a tight New England Patriots t-shirt. And numerous well-lit action shots of Patriots quarterback Tom Brady — a company endorser — shine down upon shoppers. Under Armour (NYSE: UA), the Baltimore-based sportswear maker, opens…