NBA, Under Armour debut new mobile app combining company's fitness platforms

The NBA and global partner Under Armour Inc. on Wednesday will debut a new NBA Fit mobile app that ties together the league’s existing health and wellness program with Under Armour’s Connected Fitness platform. The app, available on iOS and Android, will feature original content such as training videos from NBA and WNBA players and conditioning coaches, including Golden State Warriors guard and Under Armour endorser Stephen Curry. NBA Fit is also the first partner app to be powered by Under Armour’s…

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