Cord cutting, ad-skipping and lowered NFL rankings. The best antidote for big-time TV advertisers after a rough year is the Super Bowl, especially when this year’s crop was the most innovative in a long time and overall a considerably better and more creative lot than last year. Why are Super Bowl ads so unique? More than a whopping 100 million people were expected to watch this year’s Super Bowl — many of whom tune in just to see the commercials. That’s why advertisers spent $5 million…
from https://www.bizjournals.com/baltimore/news/2018/02/05/ad-roundup-super-bowl-eagles-patriots-doritos.html?ana=RSS&s=article_search
via http://baltimorecheckbook.tumblr.com/post/170536289102
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