Baltimore Checkbook: Under Armour is opening a Brand House store in Madison, Wisconsin

Monday, April 11, 2016

Under Armour is opening a Brand House store in Madison, Wisconsin

Fresh off a mega-deal with the University of Wisconsin athletics department, Under Armour Inc. is making its presence known in the college town of Madison. The sportswear maker is opening a 15,000-square-foot Brand House store along the main drag of State Street. The location is expected to open in September. The full-price store will be Baltimore-based Under Armour’s (NYSE: UA) first Brand House in Wisconsin. The company operates four outlet stores in the state. Under Armour and the University…