Father Martin’s Ashley has been renamed Ashley Addiction Treatment as part of an effort to modernize its brand. The Harford County nonprofit decided to pursue a new brand when it became clear during a strategic planning process two years ago that there was a lot of confusion about what exactly an organization called Father Martin’s Ashley does. “We found that when people saw the name Father Martin’s Ashley, they weren’t really sure what it was because it doesn’t indicate the services…
from http://www.bizjournals.com/baltimore/news/2016/04/11/father-martins-ashley-has-a-new-name.html?ana=RSS%26s=article_search
via http://baltimorecheckbook.tumblr.com/post/142625931082
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