Why Marriott sweetened its bid for Starwood. And why it still might not win.

The chance to become the world’s biggest hospitality company — by far — apparently was just too appealing for Marriott International Inc. CEO Arne Sorenson. Sorenson and the Marriott board quickly and significantly upped the company’s offer to $13.8 billion for Starwood Hotels & Resorts Worldwide Inc. on Monday, despite predictions from some analysts that the Bethesda company would have a hard time topping Anbang’s March 18 all-cash offer of $13.2 billion. But the countermove is less surprising…

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