Every time you hear “Seven Nation Army” come on at a Ravens game, you have Jay O'Brien to thank. O'Brien, the vice president of gameday productions and broadcasting for the franchise, is the mastermind behind the chant that everyone now relates to the White Stripes’ song. He and some of his co-workers first developed the idea in 2011 during the offseason when they were thinking of ways to pump up the crowd at key moments during the game. O'Brien had heard “Seven Nation Army” played at a number…
from https://www.bizjournals.com/baltimore/news/2017/09/18/podcast-what-keeps-fans-coming-back-to-the-stadium.html?ana=RSS%26s=article_search
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